Some of us play on tablets and they're perfectly visible with them. You're also paying 10 donuts for a .50% multiplier. It's not just a dud.
Also these micro "events" if you can call them that give pretty decent prizes. With this one you get 2 new skins, 2 fire hydrants (1% bonus) and a new building with a new character. That's a lot of free stuff to be complaining about.
Animations take a lot of time and effort. People also complained a lot about a lack of animated tasks so the fact they're prizes actually makes sense. They're giving us what we asked for. And they sure as hell did not skimp out on free things to complain this bad.
My only critique would be that fire hydrants should've been none premium items, but I don't mind only having 2 because to be honest I personally don't find signs, lights and other small things of that nature as useful as others do.