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You have to have your account upgraded to "Level 2", but I'm not sure of the actual requirements. At first I thought you had to have a certain amount of posts or be a member for a certain amount of time, but last month a whole bunch of people were upgraded all at once - new and old members alike.

For me, I contacted a forum moderator and asked for an upgrade - that was just a couple days before everyone else was bumped automatically! You can try that too.

Moderator List:
http://forum.ea.com/eaforum/user/listGroup/3.page