I really like this addition to the gameplay. To encourage visits to neighbors is good and the prizes are fun.
Did like Christmas and Valentines, that gave new things for veteran players and brought old items for newbies.
What spoiled these two events for me was the horrible wheel. Did not matter if you were a dedicated player and/or spent a lot of donuts, there was no guarantee you'd get the prizes...and some people didn't! That was a BIG FAIL.
Now, I'm ready for level 39 and hopefully the Fire Hall, with its firefighters, hoses, fire truck, and even the odd Dalmatian thrown in.... or EA surprising us with some interesting characters, buildings, decorations, etc. Greedy, I know! but I got a few donuts ready to spend since Gil convinced me to buy some last December.