Why we do this to ourselves: An examination of incentives, rewards and Skinner boxes

Of all the posts on this forum I believe EA should read, this is one of my new favorites. Intelligent reasoning into what drives us to continue feeding the cash cow. The citations were a particularly nice touch. I (and I presume many of my fellow players) agree wholeheartedly on the idea of a return to a "grind-it-and-earn-it" game. I have stated as much on other threads, despite not having done it as eloquently as you have. Bravo! :thumbup: