I think they have no choice, once games go full next gen and utilize the full potential of the unreal engine for instance I doubt frostbite at least what it has shown to be capable of since BF3 won’t cut it.
Dice always did special things with each iteration of Battlefield and they did it out of passion, with 2042 they did nothing out of passion purely looking at what sells in the market and turning what made Battlefield big and used it for the marketing while completely butchering the concept.
They gotta hit big and hope they know it, but am afraid looking at the S4 trailer which looked amazing the actual content doesn’t match the hype of the trailer, and that’s the Dice I don’t like and seems they are comfortable after everything to still sell their games with marketing instead of making an actual proper game.