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Ardavinci's avatar
5 years ago

Regional Pricing for Different Countries

Hi, I just want to state, as a fan of all Battlefield games, me and all of my friends find the price for Battlefield 2042 extremely high for our conditions. I live in Turkey, a country with a chronic economic depression, where average monthly salary is around 2800₺ (280 Euro and dropping every day). Current pricing on Steam for Standard Edition of Battlefield 2042 is 420 Turkish Liras, 1/6th of our salary where in Europe it is 50 Euro, 1/40th of their average salary (at worst). At this point I highly doubt the Turkish player base would buy the game, everyone will wait for a discount or buy the game by really pushing their limits. I think adjusting the price will bring you a lot more players and in the end you can gain more money because like I said this current price will push a lot of people away, people who are fan of your games and possible new players that will never be able to afford the game. Just an advice, thanks in advance.

2 Replies

  • @Ardavinci I'm not going to get involved with this one but I will do the conversion rate here.

    As of right now 420 Turkish Lira = $42.22 US or 41.71 Euros

    So based off that it's already cheaper in Turkey than USA or Europe.

    Now I don't live in Turkey so I can't really give an accurate opinion about this. (Although there are a lot of poor people in America and Europe as well)

    But you also have to know the term called a "profit margin". (Revenue from a sale compared to the cost to make the product)

    That part is usually classified so unless they tell us what it is we can't really say what that minimum price would be where they don't lose money for each game sold.

    TLDR: Wait for a sale if you can't afford it at launch and I really doubt they will lower the price before launch.
  • To add to that, the ₺420 Turkish Lira = $66 AUD.

    BF2042 (PS5, Standard Edition) in Australia costs = $110 AUD.

    Its unfortunate about the economic issues in Turkey at the moment which should hopefully improve (Maybe with the next election) but the pricing has already been adjusted for region.

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