Personally - I don't actually understand what you are saying.
As a consumer of this game I see very bad maps with guns being added I will unlikely ever use. That new thing that is coming on the 11th - I am on holiday for a week and I have no interest in 8v8, what a total waste of time and resource. Where are you going to get 8v8 pug that can cooperate on the level it seems to indicate you need?
So maybe a couple of hundred clan players?
Battlefield 2- no seasons, just some - ill advised - DLC, yet maps you couldn't wish more from.
Seasons are some hybrid contamination of consoles/microtransactions that I have no interest in and couldn't care less about, yet I would expect generate the $ from the mug player base that keeps paying out for them. The continuing decline of the gaming market since 2012.
When they finish these seasons I can see this game not having one notable or classic map. How do you do that, a 2 year development of a game with monetisation and end up with nothing but the gaming equivalent of gruel? Possibly water, but at least water is vital to life.
Although - to be fair - name a classic map since BF3. Don't say Caspian Border or Metro, they are just notably bad maps.
Now that My Friends takes ability that should result in a promotion and pay rise. CEO of BF development at the very least.