2 target audiences, as far as I can tell...
The long-term, rusted-on Battlefield players (particularly BF3 & 4), plus casual Fortnite/Apex players.
Shareholders demand that every new product launch needs to sell more than the last, and Managers are incentivised accordingly. Dice/EA quickly realised that a legacy Battlefield game would not meet the sales objectives due to ageing customer base and fragmentation/casualisation of the gamer audience. So why not try to try and appeal to both?
@Lancelot_du_Lac wrote:2 target audiences, as far as I can tell...
The long-term, rusted-on Battlefield players (particularly BF3 & 4), plus casual Fortnite/Apex players.
Shareholders demand that every new product launch needs to sell more than the last, and Managers are incentivised accordingly. Dice/EA quickly realised that a legacy Battlefield game would not meet the sales objectives due to ageing customer base and fragmentation/casualisation of the gamer audience. So why not try to try and appeal to both?
They see how well that worked out... lol
Im sure the game started that way, but the crowd that derives its self esteem from stats won out.
