CLANS ARE NEEDED!
Bf4 I remember my brother being in the S.K.S clan and every weekend they had games with other clans. They did clan wars every weekend and it was so much fun to watch and people took those weekends so serious because they wanted to there clan to be on top. The clan S.K.S is still around to this day, and there’s still that community in the game to this day. If you want to have a longer life shelf for this game, the answer is not rank. It’s clans. Having a leader, recruiting people to your clan than building your clan to the best clan you can make it. It gives the competitive people of battlefield there space, and if you don’t want to be in a clan you can just play the game more casual. Being part of a group to talk with and building friendships also within the clans gives you a community which is important to any game, because no matter how bad (not saying the new bf game is bad) people will play if there are friends to play with.