Coupon code from Suppor

I received a 22 digit promotional coupon code from EA support which mentions

Depending on your question, this code may be for redeeming a product or DLC, registering a product or DLC, or for accessing a promotion in the Origin store.

Please note that codes are valid for one month from the date received, and are limited to one promotion type per order. Promotional coupon codes are valid for most of the products we offer but some restrictions may apply.

I tried to apply the coupon code to a cart inside origin and also tried to redeem the code directly but it doesnt seem to work anywhere? 
Can anyone point me in the right direction?