I had the same problem as you.
If you have msi afterburner installed it is the 'rivatuner statistics server' that is preventing you from playing. if you uninstall it you can play single player. The rivatuner is not compatiable with 64bit apps. If the rivatuner is installed you will not be able to play bf4 32bit multiplayer. Once uninstalled you can play bf4 32bit multiplayer. I can not speak for nvidia users who play bf4 but i have a amd r9 280x. You will no longer be able to record bf4 with msi afterburner/predater because it relies on the rivatuner. The auther of the rivatuner said there will be no support for 64bit apps bacause it would cost to much to develope.
The above is based on my problems encountered with bf4.
