Game doesn't launch from EA App.

I tried Venice Unleashed and it works flawlessly, but launching the game from EA App doesn't work in any way. Everything goes well, I get into BattleLog, log in, start Campaign Mode and it gets stuck at Initializing. In Task Manager, Battlefield3.exe crashes after 3 secs and the Web Helper keeps running, indicating that the game is not launching properly for some reason. Same for Online and any options from BatlleLog.

I tried:

- deleting the license from ProgramData

- running everything as Admin

- clearing EA App cache, repairing said App

- deleting Battlefield 3 from My Documents

- reinstalling the redist

- reinstalling the game

- reinstalling EA App

- updating Windows

- running BattleLog from other browsers (Edge, Firefox, Chrome, Opera GX)

It sounds like an issue on EA's side, does anyone know if I am wrong and there is actually a solution for this?