Actually, to just say "NO" is not the definition of support. For support, read CUSTOMER SERVICE. For that, you need someone in the company to sit up and take ownership of the problem - not throw it out there to a bunch of other account holders, who might, through experience, know the answer. It doesn't tackle a specific issue.
EA, like many big companies these days display no loyalty to the people who keep them in business. This is very short-sighted. Saying it's Industry Standard doesn't excuse anything either. I work for a non-gaming software company and I know for a fact that if I took took money from my customers, dropped the software on them and run, they wouldn't be renewing the licence next year and we would soon be out of business.
In my specific case, my daughter purchased the new Star Wars game for me for Christmas and was forced to login to her EA account to do so. This automatically registered it in her name when it was actually a gift. She (being naive and only a teenager) thought that she could gift it to me once purchased. It's never been downloaded/installed/run.I know that EA can easily see if this is the case. Therefore, I can see no reason why she shouldn't be able to gift it to me. Perhaps someone from EA could make contact rather than just saying "go F yourself!".