What is needed to make this game launch?
I just want to play the game. Why have I been googling for almost an hour and with no answer? Why am I being forced to jump through hoops made by the developers to get an answer from the community that they should be able to give me in 10 seconds?
All I want to do is play the game.
But when I try to launch the game or join a server it just opens another tab of battlelog.
- I am using chrome
 - Origin is up to date
 - Battlefield 3 has been verified
 - I can't even play campaign
 
Online multiplayer is a service provided by numerous places, but when I can't even launch and play the single player local campaign of a game that I purchased then something is seriously messed up and needs to be resolved.
No, you MUST use Battlelog to play the game. The only "workaround" is that you are able to play the campaign ONLY offline / not on Battlelog. Otherwise you MUST use Battlelog to play Multiplayer.