Why is EA not really actively fighting cheaters?

1:- They do not take care. I can see from the views on vids uploaded unlisted, none of them get viewed from the reports. The idea, anyone at EA processing the reports is utter bull**bleep**. The question is, why is EA shooting themselves in the foot by facilitating cheaters by not acting against them?  Many and me will not be buying new EA shooters, due to the massive cheating problem.

Also, with  many cheaters is impossible to get good evidence, due to the very advanced nature of modern cheating software Not the least due to spectator detection, causing them to leave or start hiding they are cheating. It  EA is the one to really act. Why is EA ignoring? Assuming at least 50% of people who say they will not buy a new title, will keep to that, they literally are loosing business to this problem.