same thing here. fresh windows install, latest nvidia driver, window up-to-date, every other game works just fine such as bf1, dota2, etc, except bfv. tried repair game, uninstall and re-install, re-install origin, clean origin cache, nothing helps.
when i click play, origin freeze about 5-10 second, in process explorer find a bfv.exe process with command line "bfv.exe -reactivate", then after several second this process ends and another bfv.exe starts with command line just "bfv.exe", then after several seconds it ends too, and origin was bring to the front like normally quitting the game