What happened DICE?
To whom it may concern,
Like many others, I have played every Battlefield since it was first released. I fell in love with the intricate maps, the multiple game styles, the heavy emphases on team play and in a whole the great community this franchise has created. Sadly it appears DICE that you have lost your way and whether it be you were consumed by greed or fixated on sales targets, the result has been a decline in the community's faith in you.
We all understand there will be bugs in all games, this is something that unfortunately cannot be avoided and we all accept this and try report where we can so that you the developers can alleviate the problems and make the game better for all players both hardcore and casual. While you may believe the bugs are what is causing lack of faith from the community and we can see you all trying to fix these issues, it's the stance over the past year towards the community that has let us down.
When BFV was announced and put on presale, a lot of the community including myself immediately paid for the deluxe edition without even knowing much of the game, simply because we support this franchise and have faith you will create the fantastic experience we know you can. Where my heart breaks is that while you have made a stunning game that is a joy to play, the attitude towards the community to simply 'fall in line' and accept any/all changes regardless whether something was promised/implied before, has put a real dampening on the game and put many of us in a moral dilemma. Do we continue to play BFV which reinforces the belief you can treat us how you like and there will be no consequence or do we not play the game and in-turn we both lose out.
This relationship between developers and consumers is suppose to be a two-way street and right now it feels very one sided. We know this has hurt your sales figures but reducing the cost of the game by 50% within 2 weeks of release, after every player on right now paid full price with many paying nearly a year ago at pre-order is just adding to insult for your foundation player base, which will only hurt you further at the next release, whenever that may be.
I know this is a long message and may not even been seen but I felt it was only right to try reach out and ask you come back to being the DICE that built this community from nothing, not the money hungry train you seem to have become. I look forward to hearing back from someone at DICE about your plan to resolve these issues and maybe allow open dialogue between the developers and the wider community.
Kind regards,
James