Odd. The path is only 108 characters long, so I don't think this would be a path overflow error.
First of all I'd try manually (re)installing the DirectX components:
If that doesn't help... the actual exe file is the cnc3game.dat file in the core\1.9\ folder. Try renaming it from .dat to .exe and see if you can run it directly. As was already advised to you through the EA help, set the game exe to run as admin by opening its properties and marking the "Run this Program as an administrator" checkbox on the "Compatibility" tab.
Reinstalling DirectX components didn't work. There was no .bat file in core\1.9\ folder but it was in RetailExe\1.9\ folder, I changed it to a exe and it does the same thing. Opens up the launcher, I click on CNC3 TW then it closes and brings me back to Origin. When I change KW .bat file to a exe I actually get the same windows error as the regular exe. When I run the RetailExe\1.0\cnc3game.exe it brings up ea activation to activate the game, but when I sign in with my EA account it says I cant activate with the account provided. When I use the wrong password it says "Could not connect to server, please try again in a few minutes" which is weird cause that would mean it knows my email and password is correct but I'm pretty sure this doesn't work anymore.
This may be a long shot, but... if it says it can't connect... maybe it's a firewall issue?
It cant connect when i use the wrong email and password but the correct email and password gives me the "unable to activate your game" error. This is also on the 1.0 patch so its probably a non issue because 1.9 gets me to launcher. Origin likes to think I'm running the game after nothing happens because I now have 45 hrs played on game I never played (CNC Generals). The only thing not allowed through my firewall was the acitvationui.exe and that changed nothing.
By changing the "CNC3.exe/par/SKuDef" files to "CNC31.exe", "CNC31.par", "CNC31_english_1.9.SkuDef" I've gotten the "windows cannot find" error to go away. Now when i run CNC31.exe it brings me to the launcher but clicking on either game still brings me back to Origin and still doesn't run the game. Red Alert 3 Uprising still works even tho Red Alert 3 does not even with the rename. Renaming stops giving me the error on Generals but the launcher exe still gives me it and once its been renamed Origin tells me the game doesn't appear to be installed. The launcher doesn't even have a icon unless I change the name.
