Serial numbers/Product codes can only be used a certain number of times before this error message is triggered.
Please make contact with an EA Game Advisor to reset this activation limit: https://help.ea.com/en/contact-us/
Community Manager@DarthGangrenous You should be able to use the Authorization Tool here to de-authorize the game and so allow new installations: http://activate.ea.com/deauthorize/
If you have difficulty with that then please make contact with an EA Game Advisor for assistance. Click the following link to get started: http://help.ea.com/en/contact-us/new/?category=demo-beta
For help on how to contact an Advisor please use this link: http://answers.ea.com/t5/EA-Help-Beta/How-to-contact-a-Game-Advisor-using-the-new-EA-Help-page/td-p/...
Norton is blocking the Authorization Tool link and the download came with a virus.
Community Manager@DarthGangrenous Sometimes Norton and other anti-virus programmes can throw up a false positive, there is no virus in the download. I downloaded the tool myself and had no issue using it.
