It seems there's over an hour wait for live chat (support) and the UK phone support service isn't open for another 7 hours. It says out of hours to use this place (Answer HQ) so I'll just keep a watching brief here for now. 🙂
I have now been able to use Live Chat to speak to a customer service representative who informs me that even providing proof of purchase, he is NOT able to reset the account or issue me with another product code/serial number and that my only recourse is to buy a new game! Having read in several replies in this form/Answer HQ to the contrary (just contact customer services and provide proof of purchase), I'm afraid my customer service advisor told me he could not do that?!
So whether that 'policy' has changed or not or whether other advice given was wrong/misguided, I've no idea.
Anyway seems nothing can be done to help me so I have to fork out for a new one. Oh well, should have done that in the first place I guess but didn't think there would be a problem. ☹️
