No gift option in EA app still???

so tried buying battlefield 2042 for my friend since its on sale in the ea app but there is still no gift option....  a couple of my friends and I have gamepass ultimate and play through ea play but havn't really played the new battlefield after all the updates that fixed the game because one of our friends don't have gamepass

I'll be honest he isn't the biggest fan of the large battle games (was a huge fan of the bad company ones) so on those titles we tend to gift him the games.... i have seen numerous forum posts seeing we hear you with replies dating 2yrs ago saying we hear ya and we still have no option

I seriously don't understand the point in having your own launcher if you aren't making it so people can buy copies for their friends... hell i did that even when digital store fronts weren't a thing