Re: Why does the EA app not have a Gift option?

Please add gifting to EA App.  I don't understand why this isn't an option.  I've wanted to send my friends certain games, EA Play Pro etc.  Is there a reason why this functionality has never been added to the EA App?  Some of my friends refuse to buy games at launch because they don't play full price for games, so I like to send them new games as gifts for birthdays or other holidays...  But I can't due to the fact that you can't send a gift.  Please add this.  It has been years and we've been begging for it.