I think the way to do this Is to right click on the EA desktop (shortcut) Icon on your desktop and select the Advanced button - bottom right under the comment section. This will open Advanced Properties screen where you can select the Run as administrator check box. This starts the EALauncher.exe run as administrator which in turn launches EADesktop.exe as administrator and it then should finally bother to remember your log in credentials atleast for this session so far. I'll have to restart to check whether it still sticks then
