Anthem doesn't launch

I have just bought the game because it seems like it got somewhat revived. Anyway, after installation, I wanted to launch the game but it doesn't launch like... at all. It exits from the EA App as part of the starting up process but after a few seconds it drops me back into EA App and makes it seem like that I have played it for as long as this whole process has played out.

Can anyone help me please?

I'm on PC with Win11