K-Lite codec requirements? WHY? False Game Advertising

So today i tried to play Unravel and had the annoying issue of crashing on start up. I have not purchased the game but able to install via Origin Access. 

I only found the work around for this after some searching and I am confused as to why K-Lite Codec pack is a requirement to install to get the game to run without crashing.

Now the problem is that I cannot install it due to compatibility issues with my own custom codec pack that I manually put together myself because i know it works on top of which i have never trusted K-Lite after an issue they had a while back.

I would have bought the game but with the K-Lite codec pack as a requirement, I will have to pass.

Another note, it SHOULD be noted on the store page that additional software is required to install, without posting this information on the store page, it is classed as false advertisement.

Why is K-lite required for the game to run? why can you not fix this issue? do you even care about the issue?