Why do we have to put up with pushy ads on launch?

I'm so fed up with this. I love F124, I have used it dozens of hours so far, it even got me hooked up on real Formula 1. But I'm beyond fed up with seeing this thing every time I open it:

I'm never going to get EA Play. The only time I had it was because I was doing a trial of Game Pass and it seemed to be included. I cancelled the trial and bought a few games, among them F124, which is the one I use the most.

But if I had no intention of getting EA Play before, this overly pushy, blatantly annoying slide in every time I open the game, convinced to never ever never get it even if I lived 400 years and EA was a company during that whole time, because it annoys me to have this thing try to push me to buy a subscription. 

I doubt I'm the only one pissed off by this relentless push to try me to get EA Play. As for the new item in the everannoying slide-in, F1 25, I saw it on the news yesterday, and I just ordered the iconic loyalty edition. So this **bleep** pushy ad will not get me to order F1 25 either. 

The marketing heads at EA should realize that excessive and pushy advertising gets people annoyed and far less willing to buy what you're selling. So please stop pestering us with this.