It isn’t just avatars. How many good player helmets, liveries, emblems and back grounds did we get? Why does the MyTeam factory not show your team’s colours and emblem on the splash screen? Why does your pitcrew always wear the same fireproof clothes? Why do all your workers wear the same polo design (I guess my OCD reacts badly to the asymmetric design)?
They focus on the racing, which this year is finally good, but customization options are not in front of mind. And when they give you something it usually isn’t very appealing.