A humble suggestion.

I am a huge admirer of Formula 1, a fan of the category and its video games. Because I didn't imagine the game could be discontinued, I didn't buy F1 2010 on Steam. However, since I don't condone piracy, I own the game on physical media, but I can't run it because current PCs don't have CD/DVD readers/writers. I would like to suggest that you implement a kind of "exchange" if possible, rewarding those who don't condone piracy by granting them a Steam activation key upon proof of ownership of the original physical game.