EA FC runs on the same code year after year—it’s not getting rewritten. With a monopoly on football games and a loyal fanbase, there’s little incentive to invest heavily in improvements. The game prints money through annual releases and Ultimate Team packs.
From a business standpoint, it makes sense to milk the cash cow: update visuals slightly, toss in a few new skill moves, tweak some sliders to change gameplay speed, and call it a new game. Minimal effort, maximum profit. The product may be stagnant, but financially, it works.
