It's very simple
Last season rewards were too good so people weren't buying packs.
Now the season rewards are crap, so therefore they throw promo pack after promo pack and completely overpriced SBC's out in the hopes of people spending money on packs, especially as the game has done less well than before (which explains why they have already done a massive discounted offer on it)
EA are panicking that their cash cow is failing
Bad review after bad review
Complaints after complaints as the game was released unfinished and in a less than even beta state.
A toxic community they cannot (or will not) control who do everything they can to cheat the game and ruin it for others that leads them to leave.
Not even EA's employees can defend this game anymore
