Can't download EA Play trial for Madden 25

I was told this went live at 4 pm eastern time. It is now 9:13 pm I want to start the download before I go to bed but it is nowhere to be found. I tried getting the trial from this link:
https://www.xbox.com/en-US/games/store/madden-nfl-25-xbox-series-xs/9N0FWWQ94X62/0010

as well but it didn't activate anything downloading on my Xbox.

I went to Full Library > EA Play > Game Trials and Madden is not there but the other EA game trials are there.

I am on Xbox Series X.