Why did Madden get rid of play designing?

It's not an exploit if your worthless company would put it's money into development rather than marketing to develop the correct physical simulation model so that no formation was unstoppable, but rather an more intelligent player could design a counter, and then a counter to a counter, and so on. It's called innovation, and it allows a person to actually play a dynamic game instead of a static predetermined micro transaction piece of trash, and momentum shouldn't be determined by a select few preconditions being met, and there should be a lag in player learning based on switching systems (and how long in a given system, and player work ethic and intelligence). But hey, the intelligence and actual football fundamentals teaching that madden (and I guess the developers back then) brought to Madden University back then has been replaced by the lazy, greedy, unintelligent executive ranks that have accumulated by Madden winning the winner take all market structure game (by actually having a good product years ago) years ago and having no real competition to force innovation. Some of the things like switching consoles should take a fair amount of work/time to re-code to, but some of this can't be (though maybe it should be) much more than an 'if then else' statement and some basic GUI junk. Basically all Madden is now is a roster update, but at least the blockers learning to adapt to pass rusher redundancy was an improvement (though I never bought that version, because why should I shell out new game money for one still somewhat slight improvement, especially with what should be the capabilities today). But hey, add some more micro transactions and player celebrations and unique clothing/graphics for the stadium audience (static garbage).