Mass effect wont launch wont launch from origin but 2 and 3 will?

Contacted Support which was fairly easy. http://help.ea.com/contact-us

In short, they will give me another key, however their key generator is under maintenece, so they gave me a case number and asked me to try back in a couple hours.

The following is a transcription of the conversation for the reader's digest:

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Support Rep:

Thanks for contacting EA Customer Experience, my name is Support Rep, How may I assist you today?

Me:

Hello, I downloaded the mass effect trilogy from Origin, and I can't launch Mass Effect1, however, I can launch

Mass Effect 2,3

Support Rep:

This issue could be related to your entitlements for the game.

[confirmation of account dialouge, here]

Support Rep:

Thank you for waiting. This issue is somehow related to your code for the game. What we can do is provide you a

new code. But, I would like to advise you to please contact us back again in about 2 hours as our tool that

generates codes is under maintenance.

Me:

ah, I see. What steps should I take to contact you again and request the code?

Support Rep:

Please contact us back again through chat after 2 hours. I am going to leave the case number 000000000 open. I

am going to leave a note on that case that you should be provided a new code for the game.

Me:

Thanks Support Rep. Much appreciated, that'll do it for me.

Support Rep:

You are welcome.

Support Rep:

Is there anything else that I can assist you with today?

Me:

Nope, that's it. Thank you.