Game isn't running after update

Product: Need for Speed Heat
Platform:Origin
Summarize your bug The game is not launching after the update. Even after using the repair game option. Crashing after cloud sync
What car were you using?
Was the car your own build or downloaded from the in-game community?
What was the last event you played?
Was it a day or a night event?
How often does the bug occur? Every time (100%)
Steps: How can we find the bug ourselves? No idea
What happens when the bug occurs? The game doesn't open!!!
What do you expect to see? no damn thing!!

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The game ain't opening!!!!