I have also now encountered this trouble.
The game does not even fire up, i've read the "work arounds" which are hillariously funny like disable your gpu and disable your other monitors, reinstall windows!! but you have to be kidding right? Every other game i seem to have no troubles launching why is it constantly EA products that have fundimental flaws that are game breaking doesn't matter who the game creator is EA publish the products so there for are responsible for the continual screw ups.
Now this game has been around for a while, you would expect issues like this to be resolved but no.
My PC specification is plenty high enough to have no troubles (3930K, GTX690, SSD Drives, Win 7 Pro).
So common EA it's time to pull your head out from so deep in the sand and to start addressing key problems, you wonder why you are repeatedly ranked the worst games company on the planet yet just a brief flick through this forum alone singles every alarm bell possible.
I don't expect any EA help on this matter, if it's not been resolved thus far then it's more than likely a "deal with it" situation, of yet another EA title to burn and tell people to steer clear of.
Seriously it's time to up your game and start listening to the people who buy your products.