Go to the AMD website and download the latest beta drivers for Windows (you must install beta drivers and not the stable release - don't worry they work just fine).
AMD Mobility Catalyst 13.11 Beta9.5 for Windows for mobility drivers and
AMD Catalyst™ 13.11 Beta9.5 for Windows® for regular drivers
Run th exe file and follow the onscreen instructions to complete installation.
The game will then launch. But this will not solve all the problems already reported with the game (no wheel support, poor FPS performance, dropped frames, extreme lag during online game play, etc...)
My recommendation is return the game for a refund, EA has missed the ball big time on this game.
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