@GK3512 Yeah the problem is that EA is so god damn stuborn, i mean the satire show South Park actually made fun of EA, its the episode where Cartman and his friends, get taken advantage and they dont pay the boys money for the videogame.
But yeah i get that the chav games has earned them too much money to give it up, still i think they could relase to NFS games. I mean they now have Codemasters under their belt, or they could use the same studios that made the Shift games.
I personally think they would do it if they get the green light too make a cannonball games, they only hated EA for scrapping the cannonball in first place. So yeah i agree with you that EA could easily cycle between chav and cannonball.