The former FIFA boss, has been named general manager of the EA Studios Europe group, understands VGC.
He, who is generally partly credited for the success of modern FIFA titles, moved to Sweden to oversee EA's European studios, including DICE, Criteria and Ghost Games, which is currently preparing for the release of Need for Speed Heat. .
UPDATE 02/09: EA provided VGC with the following statement: “Former FIFA cheve moved to Europe and assumed the role of general manager of EA Studios Europe group to lead our creators at DICE Stockholm, Ghost and Criterion . For the past 12 years, David has led our FIFA and EA SPORTS franchise development teams at EA Vancouver and EA Romania for incredible success. "
He joined EA in 2007 as a producer. Their first game, FIFA 09, ushered in a critical rejuvenation of the sports series and was the title that introduced the incredibly successful Ultimate Team mode.
He was a common face in community videos and press interviews until his promotion in 2014 to general manager of FIFA's premium operation and in 2018 became general manager of EA Sports Vancouver's studio.
In EA's fiscal year ended March 31, 2019, more than 45 million players became involved with FIFA 19 and FIFA 18, the publisher said.
Ultimate Team net revenue accounted for approximately 28%, 21% and 16% of EA's total net revenue during fiscal years 2019, 2018 and 2017, respectively, “a substantial portion of which was derived from FIFA Ultimate Team”.
Source: videogameschronicle
The Fifa Ultimate Team guy is now leading the Need for Speed studios. So you can expect that from now on Need For Speed will have a lot more microtransaction. They will probably turn Need for Speed into Fifa Ultimate Team, I don't doubt that. Then open the eye. Do not trust false promises. They are probably fooling us since now.
So maybe you can expect the Need For Speed Ultimate Team Heat, The Sims Ultimate Team Family. If he starts implementing this lootbox mechanic in every game, it will ruin everything. Welcome to the apocalypse. Will have paid cars via dlc, will save time, and now the guy from Fifa Ultimate Team is coordinating the studios in Europe, I ask you: Do you really think they will not put more microtransactions in Need for Speed Heat? Do you really think that when the game launches they will not put new microtransaction options? The game is sure to be amazing, but it seems that will spoil the game, keep an eye, because there is no way not to be suspicious. Going forward, I don't doubt that there will be lootbox (these gambling), as EA loves to break promises. I even thought of getting the deluxe version, but after that, it seems to have lootbox, I'm disappointed, the way will be to wait until where this carriage will stop, and only then see if it's worth investing my money and my time, hoping they won't ruin the game.