Personally, I feel there is nothing wrong with micro-transactions in this game. They don't progress you. They are all vanity items and money. You can also choose not to buy them like all of the other games out there. How else do you expect a gaming company to make money? The games are getting more expensive to make yet the price of the games stay flat. This is simple economics here. Micro-transactions provide revenue for the gaming companies. These people claiming its gambling is stupid and they have obviously never gambled before. This isn't about shareholders its about an industry trying to make money to fund their staff and to make other games. Just because a company may break even by selling a game does not mean they make a profit.