NFS unbound multiplayer

I'll keep it short and sweet. I have no intention of spending a dime on NFS unbound and likely cancel my plus subscription with no proper multiplayer support (meaning lobbies, etc.. to actually get players in the races) and it certainly looks like it's going that way. Each nfs iteration, multiplayer is increasingly neglected, resulting in the last release Heat being a dead game in 6 months. Stop chasing dollars with features/options/freemium crap and make a good online game players will keep coming back to and the dollars will follow.