Still not sure why EA Sports does not address Customization

The create a logo, rinks, create faces, jerseys and for god sake the ability to create a player with no helmet, also the ability to share this stuff online for download.  These options where able to be given back in PS4 for many sports games why not this....big problem with EA sports is it does not address what people are looking for and just keep coming out with the same product every year with not much change....this only works for so long till another company makes something that others want.