At no point did I compare this series with any other franchise. Pay attention to details.
In any case, you're clearly missing the point: the matchmaking is completely and utterly garbage. And contrary to your belief, there's enough to go around. Meaning, as an explicitly solo random player, getting paired with other random players, especially in Threes Eliminator, we're often faced against teams of 2-3 practically side-by-side couch potatoes and a mascot. It happens quite often, as their team name isn't the random team name: it's custom.
Just for some context, imagine that 2-3 random players, from a couple of countries, time zones, etc., are matchmade against 2-3 dorm room, living room, side-by-side, etc., players that are close to a server. Who's actually going to have a better game? That's a rhetorical question.
The low population, average search time, and so on aren't what I'm questioning. I've posted this before, and it's relevant: randoms versus randoms and teams versus teams. This (failed) platform crossover crap hasn't yielded enough proper matchmaking. I've had many more and better games before the platform crossover, win or lose. What does that convey to you?
Of course, off and on topic, the X-FACTOR crap bandaids weak hockey video gamers, Clubs are a group of people that need validity from their peers, and the fact that there's Ones, Threes, and EASHL 3vs3 & 6vs6 means that not only is this game watered down, there's clearly enough of a game population to warrant these modes.
Bottom line, you don't make any sense.