Icons, Heroes, Captains and Rookies buildings sets

It’s utterly insane the cost of these players. 

Right? Like at least in previous years you could actually feel like you could accomplish something. Ea, you are delusional if you think we can continue this trend to build up to 99 ovr. 

I can't even build an 87 because of requirement for alumni cards specifically.

only EA knows.  I completely agree that these prices are crazy and not worth the effort, in the long run.   But if they're making more money they do not care what we think.  

It’d be helpful if we could upgrade lower tier alumni (78 and lower).  The pure lottery to pull alumni cards, though, is awful.