WHY GB cards not choice pack

Yeah it is all time duplicate  player

hey look I have that exact same setup lol

EA needs to change this, yes a choice pack 100% great suggestion. 

The same can be said about the event cards too. Why can't these be a choice of three anymore? Surely the people in charge of this must know that this sucks for the players and just leads to countless duplicates? Is there any other logical explanation to this other than getting more pack sales?