General:
1) Custom music in menu/arena for offline modes. Not a fan of any recent music included in the game, EA soundtrack is getting boring. Would like to put my own playlists in/customize Goal/Intro music for franchise mode.
2) Custom create-a-team logos, at least for offline.
3) Goalie logic... I suggest the developers look at goaltenders in real life to determine what goalies do in certain situations, like coming out of the net to get the puck when opposition PK clears the puck/dump-ins/pucks near the crease.
4) On the goalie topic, how about have them move cross crease more efficiently. A real goalie would push, slide, and plant in position in one fluid motion, while the game has them slowly inch over in many choppy movements, like he's trying to walk/shimmy on his knees, even with all the goalie reaction settings maxed out. They only should shimmy, when tracking the puck out high, and even then, on their skates so they retain control, and react more efficiently. I feel this would make a dramatic improvement in save%, and make it a bit more difficult to score on cross slot plays. Here's a video link with one of the best goalie coaches in the world, Ian Clark, working with Thatcher Demko, and Braden Holtby: https://www.youtube.com/watch?v=Y1q1cW7PXXA
Franchise Mode:
1) Turn off roster limits for the duration of the preseason so we can quickly sub players in and out of the lineup, without having to do roster moves, and fix the AHL lineups every time. Could set a deadline of the day after final preseason game to send down those who don't make the cut.
2) Make a few NHL head coaches available for hire in the offseason. There's always a number of head coaches without jobs in real life.
3) Stop making my top end high minute guys ask for more icetime when it is impossible to do so.
4) Add NTC/M-NTC/NMC into contract negotiations, and have that play into trade negotiations as well/request a player to waive his clause/submit list of no trade teams in the case of a M-NTC.
5) Those NCAA/Russian prospects/draft picks, if you can't add them in a roster update due to legal arrangements, could you add equivalent players under a different name in their place? Or add the last names to the play-by-play announcement list so we can create them/add something like the 'microsoft sam' program.
Be A Pro:
1) Bring back Junior seasons. As it is now, it's too easy to be the number 1 overall pick. Also, this way a couple seasons would pass with a different order of teams with the higher picks, not just NYR being the de-facto #1 pick.
2) Add view team/line strategies both in the BAP menu, as well as showing adjustments in-game.
3) Improved GM trade/signing logic. Not trading rising star players in their low-mid 20's for 30+ year old vets. eg: Höglander + Demko for E. Staal.
4) Add a franchise mode type message center to view trades, injuries, etc... rather than having to wait 5 mins for the ticker to show it.
5) Add the training reminder back in the game. Didn't know you had to stop offseason simming on Sundays in order to select training. Made me miss the entire first offseason of training.
6) Fix in-game simming engine between shifts. Not a chance in hell they scored 2 goals in 2 seconds.
7) Game situation coaching... Maybe use a timeout near the end of a close game, put the best offensive players out for the last minute when you're down a goal instead of the 4th line plugs.
8) Have teammate AI actually check opponents on the rush/engage in net battles in our zone, as the opposition does to my team in theirs.
9) Better teammate AI logic with the puck. eg: making a breakout pass/chipping it off the glass and out, not making a non-sensical deke (or 3) at the opposing blueline to either give up possession, or put linemates offside (btw, FIX THAT -7.5 TEAMPLAY FOR OFFSIDE!!!)