American McGee's Alice: Asylum
Dear Electronic Arts and Rogue Entertainment,
I am writing as a deeply disappointed and frustrated fan of the American McGee’s Alice series, but also as someone who has supported the vision behind Alice: Asylum and believed in the possibility of seeing this story continue.
It is incredibly upsetting to see a project with such a passionate fanbase remain in limbo. Many of us supported the crowdfunding effort because we believed in the game, its creator, and the unique world that had been built through American McGee’s Alice and Alice: Madness Returns. We were not simply supporting another video game. We were supporting a world that meant something to us.
To see Alice: Asylum treated as though it is not a priority is incredibly discouraging. EA has millions of players who have supported its games for years, purchased its titles, supported its franchises, and continued to give the company their money and loyalty. Those customers deserve to see creativity and originality given an opportunity, especially when there is already an established audience asking for it.
The gaming industry has changed dramatically, but one thing remains true: people want something different.
Many of the major releases coming from large publishers today can feel repetitive. Sequels, remakes, online services, microtransactions, and familiar formulas dominate the industry. There is nothing inherently wrong with those things, but there is also tremendous value in taking a chance on something unusual.
Alice: Asylum is unusual.
It has a distinct identity that very few games can replicate. The dark interpretation of Alice in Wonderland, the psychological themes, disturbing environments, artistic direction, memorable characters, and twisted storytelling give the franchise an identity that cannot simply be replaced by another generic title.
There is already a community waiting for it.
There are fans who have spent years talking about this game, creating artwork, discussing theories, sharing memories of American McGee’s Alice and Alice: Madness Returns, and hoping that Alice's journey would continue. That kind of enthusiasm is something companies spend enormous amounts of money trying to manufacture through marketing. With Alice: Asylum, the passion already exists.
And from a business perspective, that passion represents an opportunity.
The initial release could be a traditional single-player experience focused on the story and world that made Alice special. Then, if EA and Rogue wanted to expand the game afterward, there are countless possibilities.
Additional downloadable content could introduce new chapters, environments, characters, costumes, weapons, challenges, and storylines. An online component could potentially provide additional experiences, customization, skins, and other optional content. The possibilities for expanding the Alice universe commercially are enormous.
But the foundation has to come first.
Give fans the game they have been asking for.
Give Alice the opportunity to return.
I sincerely believe that Alice: Asylum has the potential to attract not only longtime fans, but an entirely new generation of players who have never experienced this incredible world. A unique game can stand out precisely because it does not look or feel like everything else on the market.
Please reconsider the decision to allow this project to disappear.
There are people who still care deeply about Alice. There are people who supported this project because they believed it could become something extraordinary. There are people who are still waiting.
We are asking EA and Rogue Entertainment to recognize the value of that audience and the potential of this franchise.
Please bring Alice back.
Give Alice: Asylum the chance it deserves.
Do not let such a unique and beloved world disappear simply because it does not fit the safest or most familiar formula. Sometimes the projects that take the greatest creative risks are the ones people remember for decades.
Alice deserves another chapter.
And the fans deserve the opportunity to experience it.
Sincerely,
A devoted fan of American McGee’s Alice and a supporter of Alice: Asylum
