They don't like admitting that support for this game no longer exists because people are still spending money to play it. If they told the truth, nobody would buy the game and the number playing and paying for extras would nosedive.
I bought a game pass specifically to play this game, I even asked for a bit of advice from EA staff before making the purchase. That was during Season 11, and they never mentioned anything about the fact that support for this game would end very soon after.
They got your money, and they don't care about anything else!