[Info] Support the World Wildlife Fund while playing your favorite games

For the rest of January 2015**, select EA mobile games will be involved in a promotional effort to support the World Wildlife Fund and raise awareness for threatened or endangered species. Each of the games listed below will offer one item that directly supports the WWF with 35% of the net proceeds. For more details on this promotion and gorgeous images of the animals you will be helping to protect, visit Play with a Purpose.

Plants vs. Zombies 2 (Android and iOS) 
The limited-time Sap-fling Reforestation Bundle supports the WWF's efforts to preserve the world's forests. After all, only zombies benefit from the decline of plants. The Sap-fling Reforestation Bundle includes the special edition Sap-fling plant, 10,000 Coins, and 5 Sprouts. This item can be purchased only once.

Bejeweled Blitz (Android and iOS)
All purchases of the 270,000 Coin bundle during this time frame will support the WWF. (Purchases must be made through your iOS or Android device to apply to this promotion.) There is no limit to how many times you can purchase this pack; each time you do so will benefit the WWF and raise awareness for the magnificent Sumatran tiger.

Heroes of Dragon Age (Android and iOS*)
Exclusively available on Android and iOS*, the limited-edition WWF Pack can be purchased up to three times; each time, the WWF will receive a donation, and you will receive a new Inquisition creature (the Rare Fennec, Epic Tusket, and Legendary Phoenix will be awarded, one per purchase). Heroes of Dragon Age proudly supports the Komodo dragon.

Madden NFL Mobile (Android / iOS / Kindle Fire)
The limited edition Rhino pack will support the WWF while adding five players to your game. NFL players may be the only humans with rhino-like toughness! This pack can be purchased only once per player.

Monopoly Slots (Android / iOS / Kindle Fire)
All purchases of the WWF Pack (includes 14,000 Coins) support the majestic Emperor Penguin. There is no limit to how many times you can purchase this pack; each purchase during this time frame will benefit the WWF.

Peggle Blast (Android and iOS)
All purchases of the Extra Green Peg power during this time frame will benefit the WWF and raise awareness for the arctic hare. There is no limit to how many times you can purchase this item in order to support the WWF; however, the item is sold in packs of three, and a power up is not available for purchase until you run out of it. Just keep playing Peggle Blast and boosting your game with the Extra Green Peg! Every three boosted rounds, you will have the opportunity to help the arctic hare.

Tetris Blitz (Android / iOS / Kindle Fire / Windows Phone) 
The WWF Bundle for Tetris Blitz includes a Finisher and a Coin Pack. There is no limit to how many times you can purchase this item in support of the WWF and the proud snow leopard.

Theme Park (Android / iOS / Kindle Fire) 
The WWF Bundle for Theme Park includes the Jumpin' Lily Pad ride and 30 Super Tickets. There is no limit to how many times you can purchase this item in support of the WWF and in honor of the poison dart frog.

*Offer coming soon to the App Store℠
** The above promotions are active from January 15 through January 31, 2015, with the exception of Plants vs. Zombies 2, which runs from January 13 through February 3, 2015.

Source: http://help.ea.com/en/article/play-with-a-purpose-wwf/