For the bee, I used to watch an ad then the bee woke up. Is it still working ? Maybe it's a way to make people watching more ads ?
I am actually wondering how much EA win with this game, with and without ads.
Like just for a regular player that wants to get everything free he can get on one day, he will have to watch 3x10 ads for the daily 3 pinatas (5000 coins each), 3 ads for the gems, 2 ads for the gauntlets and 1 ad for the Pinata rematch, so 36 ads/each day to get every free contents ! That's a lot !
I am not an expert but I've seen it was around 0.1€ per click (there it seems to be much higher http://www.businessofapps.com/guide/mobile-app-advertising-cpm-rates/), so at 3.6€/day so more than 100€/month for ONE player that just watchs ads.
On an other topic, on the chinese version of the game, there are more or less 164 plants and only 4 are premium. Compare to our 115 plants with 30 premiums one.
And they also have 2 excluive brand new world (but they have less different levels for each world).
So I don't think the argument "it's normal to have some premium plants, they need to pay the developer" is totally relevant. EA already gets a lot just with ads. And there are some contents developed in the Chinese version (plants, levels) that could be implemented easily in the game.
EA is just optimizing the game and gameplay (some ridiculous difficult levels, PvP mode, quests to get seeds for a premium plants) to force players to buy or at least watch ads ☹️
I do enjoy the game but I don't like being considered as a cash cow. 😕