I pick my copy for PS4 for roughly £45. I feel I snagged a deal as some other places sold it for £50 up to around £60 at release. Honestly, I still do not feel it is fully justified as despite the design, the game seems rather unpolished with me finding glitches constantly as well as nearly being "online only" which is an obnoxious experience with imbalance, lag, poor design and the rest of the usual online package when most of the base tend to play for stats rather than objective and being rewarded for it. Do not get me wrong, I like this game but I could had honestly pooled my £45 to something bigger and more polished which is the whole point of this thread right?
Multiplayer annoys me because of several aspects and single player is not large at all mainly filled with fetch quests, ops missions and the lot. I think the price will be justified once PopCap releases the new contents in further patches such as new game modes.
Without these updates, this game would certainly get boring quick (which I am nearing that border of boredom).